NBA Accelerates Modern App Time to Market to Ramp Up Fans’ Excitement

The National Basketball Association (NBA) is dedicated to delivering compelling experiences for its fans off the court as well by using the latest technology.

During the pandemic and in partnership with Microsoft, the NBA was able to continue to engage fans and help them feel connected to the game through virtual simulations.

The NBA also launched an app for referees called REPS (Referee Engagement and Performance System) to aid referees and management in evaluation, collaboration, training, and development.

Together with Microsoft, the NBA is continuing to create customized, dynamic, virtual experiences to enhance the excitement of the NBA both during and beyond game-times.