NBA Accelerates Modern App Time to Market to Ramp Up Fans’ Excitement

The National Basketball Association (NBA) is dedicated to delivering compelling experiences for its fans off the court as well by using the latest technology.

During the pandemic and in partnership with Microsoft, the NBA was able to continue to engage fans and help them feel connected to the game through virtual simulations.

The NBA also launched an app for referees called REPS (Referee Engagement and Performance System) to aid referees and management in evaluation, collaboration, training, and development.

Together with Microsoft, the NBA is continuing to create customized, dynamic, virtual experiences to enhance the excitement of the NBA both during and beyond game-times.

The NBA launched an app for referees called REPS (Referee Engagement and Performance System). REPS was designed to aid referees and management in evaluation, collaboration, training, and development, so that the NBA could ensure that referee decisions were consistent across all games. Though this app was built for referees, it also supports the fans’ experiences. After all, few things drive fans crazier than inconsistent calls.

REPS utilizes a centralized performance platform with video integration and social messaging that allows referees and the referee association to watch, analyze, share, save, categorize, and comment on plays. Through accumulating actionable data via video captures and machine learning, the referee association can ensure consistent performances.